Required skills

analytical skills to profile international markets audiences and segments

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

evaluation and assessment skills to analyse consumer behaviour

literacy skills to write reports with complex ideas and concepts

research and informationgathering skills to obtain information about prospective international markets audiences and segments

technology skills to use a wide range of software

Required knowledge

cultural aspects relevant to international markets profiled

market analysis techniques

organisational requirements for presentation of completed profile

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

occupational health and safety

privacy

Trade Practices Act

World Trade Organisation determinations

software tools to analyse consumer behaviour

sources of external and internal information on international markets

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

completed marketing strategies where candidate has documented process to confirm target market assessed current level of consumer interest and used this analysis process to document recommended marketing strategies that are culturally appropriate to the selected international markets

knowledge of cultural aspects relevant to international markets profiled

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to completed marketing strategies and other relevant workplace documents

access to information sources used by candidate

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of past marketing

analysis of responses to case studies and scenarios

demonstration of market analysis techniques

observation of demonstrated international market analysis techniques

observation of presentations on consumer behaviour characteristics in target international markets

oral or written questioning to assess knowledge of international markets and strategies

assessment of written reports analysing consumer behaviour

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGB Profile international markets

BSBMKG516B Profile international markets.

Aspects of culture may include:

Marketing may include:

Individual influences may include:

Social and cultural influences may include:

Lifestyle influences may include:

Organisational behaviour may include:

Legal and ethical obligations may include:

Cultural appropriateness may include: